News

The Winning Creative – Official Launch

The winning creative will be unveiled later in the year at high profile media launches in Cape Town, New York and London. The exact date will be announced very soon.

These launches will be attended by celebrities from the world of sport and entertainment, as well as very well known world leaders. Please visit our news site regularly for news and updates on the coming launch.

The winning creative will appear on Clear Channel billboard and street furniture panels, across more than 50 countries.

South African creatives win UNICEF / Clear Channel Poster Challenge

Copywriter Stuart McCreadie and Art Director Graeme Taylor-Warne from the South African ad agency BesterBurke have won the global poster challenge set by UNICEF and Clear Channel. The competition to create a worldwide outdoor poster campaign for UNICEF attracted over 300 entries from creative agencies in 30 countries and raised over US$ 44,000 for UNICEF.

The winning creative will be unveiled later this year at a high-profile international launch, before being posted up on Clear Channel outdoor sites in over 50 countries this summer. Clear Channel will give a prize of $5000 to the winning team, plus a further donation of $5000 to UNICEF.

Selected by the judging panel for its powerful message and simplicity, the poster brief was to raise awareness of the effects of HIV/AIDS on children and young people.

Stuart McCreadie and Graeme Taylor-Warne said, “We were surprised and ecstatic to win. Living in South Africa with its high infection rate we were very aware of HIV/AIDS and the impact it is having on our society. The poster had to be universally applied and understood so it had to be simple. That led us into a typical child’s drawing of a family, but with a twist.”

Roger Parry, Chief Executive Officer of Clear Channel International said, “The standard of entries from around the world was extremely high and choosing a winner was a very difficult task for the judges. Our congratulations go to the winning team who have produced a powerful and imaginative poster for UNICEF. Not only has the winning team won $5000, they have also provided UNICEF with a campaign that will reach audiences in towns and cities 24 hours a day, on Clear Channel billboard and street furniture poster sites.”

Sir Roger Moore, UNICEF Goodwill Ambassador said, “This global ad campaign will play an important part in helping UNICEF raise worldwide awareness of this massive, growing and long-term crisis.”

The competition was judged by Lord Puttnam, UNICEF UK Chairman, Peter Sevel, Creative Director UNICEF, David Beverley, Creative Director Leo Burnett (UK), Claire Beale, Editor Campaign Magazine and Stevie Spring, Chief Executive Clear Channel UK.

BesterBurke is an advertising agency in Cape Town, South Africa with a staff of 26 people. BesterBurke’s Creative Director is Stephen Burke.

For further details please contact
James Craven, International Communications Director
Tel: +44 0207 341 5414
jamescraven@clearchannelint.com

UNICEF and Clear Channel Set Global Poster Challenge

UNICEF and Clear Channel in conjunction with Campaign magazine are setting a creative challenge to advertising agencies and creatives around the world to produce a global outdoor advertising campaign for UNICEF.

The brief is to design a poster campaign to raise awareness of the impact of HIV/AIDS on the world’s children and young people. Judges will include Sir Roger Moore, UNICEF Goodwill Ambassador and Lord Puttnam, UNICEF UK Chairman.

The competition (www.posterchallenge.com) is open to creative talent in advertising agencies throughout the world with a closing date of Monday 18th April 2005. The winning creative will run in August 2005 and appear on Clear Channel billboard and street furniture panels, across more than 50 countries spread over 5 continents.

Clear Channel will give $5,000 to the winning entrant plus a further donation of $5,000 to UNICEF.

Sir Roger Moore, UNICEF Goodwill Ambassador said, “The world’s two billion children and adolescents are at the centre of the HIV/AIDS crisis. Today, more than half of all new infections strike people under the age of 25. Success in responding depends upon massively stepped up and immediate support from governments and the international community. This global ad campaign will play an important part in helping UNICEF raise worldwide awareness of this massive, growing and long-term crisis.”

Roger Parry, Chief Executive Officer of Clear Channel International said, “The winner of this creative competition will see their work for UNICEF displayed on billboards and street furniture poster sites in over 50 countries worldwide, reaching audiences in towns and cities 24-hours a day. The judges will be looking for an ad that will successfully inform a global audience of UNICEF’s work with HIV/AIDS and young people.”

Entrants should log onto www.posterchallenge.com for full judging details, application forms and details of entry costs.